Course Outline
Introduction
Sales and Marketing Fundamentals
- Fundamentals of selling
- What is cross-selling?
- What is upselling?
- Overview of sales marketing
Selling Techniques and Strategies
- Cross-selling and upselling strategies
- Creating a cross-sell grid
- Product models
- Markov chain
- Cluster and marketing basket analysis
- Cross-selling and upselling techniques
E-commerce Marketing
- In-app cross-selling and upselling
- Email marketing
- Visual commerce
- E-commerce conversion audit
Database Marketing
- Database marketing vs. relationship marketing
- Competitive advantage
- Information and knowledge management
- Database marketing tools and best practices
Customer Relationship and Lifetime Value
- Customer perceived value and value analysis
- Value proposition development
- Marketing funnel
- Building customer loyalty
- Product profitability analysis
- Customer lifetime value
- Managing churn
- Loyalty program development
Marketing Research
- Types of research process and methods
- Different marketing research sources
- Sales information system and marketing intelligence system
- Marketing communications, promotions, and events
- Managing digital communications
Summary and Next Steps
Requirements
- Basic knowledge of sales and marketing
Audience
- Marketing professionals
- Entrepreneurs
Testimonials (2)
Digital tools help improve productivity, and there is no doubt about their value. However, productivity does not depend on tools alone. It is also influenced by a person's behavior, work habits and mindset. For example, some people have excellent planning skills but still struggle with productivity due to factors such as perfectionism, lack of confidence in decision-making, procrastination, lack of delegation skills, or other personal habits. Therefore, improving productivity requires both effective digital tools and addressing the human and behavioral aspects of work.
Channisai Muong - Swiss Cooperation Office and Consular Agency in Laos
Course - Advanced Productivity Enhancement for Programme Professionals
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
