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Course Outline
Introduction to Persuasive Communication
- What is persuasive communication?
- The psychology behind persuasion
- The role of emotions and logic in influencing others
- Common barriers to persuasive communication
Persuasive Communication Techniques
- The principles of persuasion (ethos, pathos, logos)
- Framing messages for maximum impact
- Using storytelling and metaphors to engage and convince
- Building credibility and trust in communication
Nonverbal Communication: Importance of Body Language
- Understanding the role of gestures, posture, and facial expressions
- The impact of eye contact in persuasion
- Mirroring and matching techniques for better rapport
- Using voice modulation and tone to enhance persuasion
Application of Persuasive Communication in the Workplace
- Persuading colleagues, clients, and stakeholders
- Handling objections and overcoming resistance
- Negotiation and conflict resolution strategies
- Effective communication in meetings and presentations
Final Workshop and Assessment
- Group exercises: Practicing persuasion in real-world scenarios
- Role-playing and feedback sessions
- Final exam to assess knowledge acquired
Summary and Next Steps
Requirements
- Basic understanding of communication principles
- Experience in professional or business interactions
Audience
- Business professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and trainers
24 Hours
Testimonials (2)
The good relationship that was established from the outset with the trainer and the group. The trainer adapted to the team's dynamics and understood our needs perfectly. It was both super helpful and fun.
Roger Negrete - Fundacion Mon Clinic Barcelona
Course - Effective English Communication: One-Day Training Program
The active sessions.