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Course Outline
Research Strategy, Planning & Method Selection
Foundations of UX Research & Product Stages (90 min)
- The role of research in product discovery, validation, and iteration
- Research vs. analytics vs. usability testing: when to use each
- Ethical research, inclusive practices, & participant confidentiality
- Lab 1: Mapping research opportunities to your product lifecycle
Research Planning & Question Formulation (90 min)
- Defining research objectives, hypotheses, & success criteria
- Drafting clear, actionable research questions & problem statements
- Aligning research goals with business outcomes & user value
- Lab 2: Writing a structured research brief & aligning stakeholder expectations
Overview of UX Research Methods (120 min)
- Generative vs. evaluative research: discovery, concept validation, usability, & behavioral
- Qualitative methods: interviews, contextual inquiry, diary studies, card sorting, tree testing
- Quantitative & hybrid methods: surveys, A/B testing, analytics review, unmoderated testing
- Method trade-offs: depth vs. breadth, speed vs. rigor, resource constraints
- Lab 3: Method-matching workshop: selecting the right tools for your scenario
Creating Research Plans & Execution Readiness (90 min)
- Building a step-by-step research plan: recruitment, scripting, scheduling, & logistics
- Moderator guide creation & question sequencing (open → probe → close)
- Participant incentives, consent forms, & accessibility considerations
- Lab 4: Draft a complete research plan + moderator guide for a simulated product phase
Day 2: Execution, Synthesis & Strategic Impact
Conducting Research Sessions & Data Collection
- Interviewing & facilitation techniques: building rapport, active listening, probing
- Moderating moderated vs. unmoderated sessions & remote interviewing best practices
- Managing group dynamics, bias mitigation, & real-time note-taking strategies
- Lab 5: Live simulation: conduct a 30-minute moderated research session & capture notes
Analyzing & Synthesizing Research Data
- Thematic analysis, affinity mapping, & pattern recognition
- Triangulating qualitative insights with quantitative metrics
- Building insight frameworks: user journey impacts, pain point mapping, & opportunity areas
- Avoiding common synthesis pitfalls: confirmation bias, overgeneralization, & solution-jumping
- Lab 6: Synthesize raw session data into a structured insight board with prioritized findings
Presenting Insights, Collaboration & Research Ops
- Crafting compelling research reports, executive summaries, & decision-ready recommendations
- Stakeholder communication: aligning design, engineering, & leadership on next steps
- Lightweight research operations: tagging, repository management, version control, & reuse
- Integrating research into Agile/Scrum workflows & continuous discovery
- Lab 7: Deliver a 10-minute insight presentation to “stakeholders” (peer group) & receive structured feedback
Capstone Project & Course Wrap-up
- Capstone: Design & present a mini-research plan → execution strategy → synthesis → impact roadmap for a real or simulated product challenge
- Peer critique, facilitator coaching, & implementation planning
- Open Q&A, career pathways, advanced research training options, & resource distribution
- Course close & certificate issuance
Requirements
Prerequisites
- Basic familiarity with digital product development or UX workflows
- No prior formal research experience required
- Comfort with collaborative online tools & structured problem-solving
Audience
- UX Researchers & UX Specialists
- Product Managers, Designers, & Business Analysts
- Startup founders & cross-functional product leads
- Professionals transitioning into research-heavy roles
14 Hours
Testimonials (3)
Experimenting with tools
Nuwan Gunaratne - AZQORE
Course - User Experience Design with Figma
Our trainer, Yashank, was incredibly knowledgeable. He modified the curriculum to match what we truly needed to learn, and we had a great learning experience with him. His understanding of the domain he was teaching was impressive; he shared insights from real experience and helped us solve actual problems we were facing in our work.
Ahmed Nazeem - Maldives Pension Administration Office
Course - Multimodal AI for Enhanced User Experience
“I really appreciated the real-time approach the trainer used to show how our team can apply Human-Centered Design (HCD) to our project. It was also great that the trainer took the time to understand our project at a high level, which helped provide clear and practical guidance on how we can better approach both UX and UI.
